2011 ұ ǻ츮 ؼ ȯ ȭ ο ʿϴٴ ƴ.
ѻȸǼ(ȸ ڿ븸) 6 ‘ұ ؿܽ Ȱȭ ’ 2011 ұ ȭϴ ȯ濡 ° ݰ ϸ , · O2O(Online to Offline) , FTA ѷ Ȱ ο ̶ .
ѻǿ 츮 ұ 2011 2014 1.3% Ⱓ 츮 ü(5.6%) ũ صҰ 5() ⵿-6.3% ϰ ִ.
̿ 츮 ü ұ ϴ ߵ 2009 21.1% 2014 18.0% ϶Ͽ 17.7% ϶ ӵǰ ִ Ÿ.
ѻǴ ұ ȯ ȭ ߴ.
ֱ ۷ι 忡 ܰ躰 Աݾ 캸, 2011 ִ ߰ 2011 63.3% ϶ϴ . ں ߵ 16% ü ݸ Һ ϰ ִ.
ѻǴ “ſ ﱹ , Һ о ֱٿ ҵǰ ﱹ ҵ Ǹ鼭 ﱹ ߽ ߰, ں ٿ ü ϴ Һ ø 豳 ȭϰ ִ” ߴ.
, 츮 ִ ߱ 2000 ܼ Ӱ ϸ ߱ ü 2005 41.5% 2014 26.8% ũ ϶ ´.
ѻǴ ̾ ұ ٸ ݰ ϸ žҴ.
ұ ݰ¿ ؿ ݰ ִ. Ʈ 翡 ϸ 츮 ǰ ݰ 2011 52.7 2013 49.6 ġ 50 Ʒ 2014 48.3, 2015 ݱ 47.4 ؼ ϶ϰ ִ Ÿ. ó ݿҸ ۷ι 忡 ƼⰡ ־ ݰ ñ Ÿ.
ּȣ (ѻ ڹ) “豳 ħü, Ȳ Ȯ븸δ ұ ؿܽ Ȱȭϴ Ѱ谡 ִ”鼭 “ؿ ϰ 尳ô θ ٺȭϴ å з ȯ ñϴ” ߴ.
ѻǴ “豳忡 ÷ Һ ʿ䰡 ̸ ؼ - , FTA ѷ Ȱ ο 䱸ȴ” ߴ.
ѻǴ ¶ΰ ̸ O2O(Online to Offline) Ȱȭ ؿ ؾ Ѵٰ ߴ. O2O ¶ΰ ä 踦 Һ Ÿ ϴ Ѵ.
̸Ϳ ۷ι B2C ڻŷ Ը 2013 1 2330 2018 2 3560 ũ ȴ. 츮 ؿܸ ָ ̷ ¶ ؿܸ Ϻο Ұϸ ¶ΰ ̴.
ѻǴ “ ұ ǰ ̱ Ƹ̳ ߱ ˸ٹ ۷ι ¶ θ ȭϰ, ؿܿ ġ ұ ǰ ¶ ʿ䰡 ִ” ߴ.
· FTA FTA о 信 ǰ ߱Ͽ 忡 ϴ ʿϴٰ ѻǴ ߴ.
ѻǴ “߱ Ȯ, ѷ Ȯ Һ ǰ Ǵ Ư ȿ ũ 弼 Ǵ Ȱǰ/Ƽ, , ǰ о ǰ ”̶ “ǰ ȭϰ ˻ 庮 ؼؾ Ѵ” ߴ.
ѷ ȰϿ ұ ǰ ؿܽ忡 Ѿ Ѵٴ 嵵 ƴ. ѷ ȭ ǰ ؿܸ ʺ ܰ ̸ ȭϿ ѷ Һ Ȯ뿡 Ѵٴ ̴.
츮 ѷ Һ 2007 93.5 2014 146.2 56.4% ü ϴ 2.6%(2014 ) ʴ. ѷ Ȯ ȿ ū ߱, Ϻ, ȫ ؾ ʿ䰡 ִ.
ѻ 纻 “ֱ ұ Ͻ ƴ϶ ȭ ̾ ִ”鼭 “ұ ű Һ ǰ ΰġȭ ݰ ̴ ٰȭ ϴ ϰ, δ ȯ ȭ å踦 ұ ؿܽ ʿ䰡 ִ” ߴ.
ó : ѻȸǼ
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