Zڰ 9 30( ð) ̱ 忡 ‘Ŭ ’ ݻ 2, 4, 2 8 ߴ.
‘Ŭ ’ ‘ĭ ̾ ũƼƼ 佺Ƽ’ ( ĭ̾, ĭ ), ‘ 佺Ƽ’ Բ 3 ϳ, Zڰ ݻ ̹ ó̴.
Zڴ ‘Ŭ ’ ‘Ŀ(Power Sleep)’, ‘S-̺ (S-Drive)’ 5, 5 10 ִ.
ó ݻ ‘Ƽ Ʈ(Safety Truck)’ ķ (Digital) (Out of Home) ι ݻ 2 ߴ.
̷Ʈ(Direct)ι, Һ (Engagement·Experiential) ι, (Innovative) ι 3 ߴ.
Ƽ Ʈ 迡 ƸƼ 1 ΰ ָ, Ʈ ĸ鿡 4 ̴ ġ Ʈ ڿ ִ ϰ ߿ ֵ ķ̴.
Ƽ Ʈ 6 ‘ĭ ̾’ ŸŸ 1, 3, 3 ִ.
‘ܹ(Look at me)’ ķ (Digital) ι Բ ̷Ʈ(Direct) ι, Һ (Engagement·Experiential) ι ߴ.
‘ܹ’ Ƶ · ǻ ִ ø̼ǰ ø̼ Ȱ Ʒ α ķ̴.
ȫǥ Z ۷ι ý “Һ ġ ֿ켱 ϴ Z 귣 ̳ ĭ ̾ ̾ Ŭ Ҵ”, “Һ dzӰ ȭϴµ ֵ پ ķ ϰڴ” .
ط 56ȸ ´ ‘Ŭ ’ ų 귣 ķ , , , Һ پ ι âǼ ϴ .
ó: Z
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